Kefilwe Mabote takes her love of luxury cars to Kyalami

Socialite, entrepreneur and luxury lifestyle influencer Kefilwe Mabote is taking her love of fast cars and high-end experiences to the racetrack with the launch of THE APEX CLUB, an exclusive motorsport and lifestyle experience set to take over Kyalami Grand Prix Circuit on November 14.

Known for her glamorous lifestyle, designer fashion and appreciation for luxury automobiles, Mabote is stepping further into the events space with an experience that brings together her interests in motoring, fashion, music and entertainment.

The event, curated by her luxury motorsport and lifestyle platform, Kefi Wheel Torque, will run alongside the South African Endurance Series (SAES) Kyalami 9 Hour, the season finale of the racing series.

For Mabote, the venture is an extension of a passion that goes beyond simply admiring beautiful cars. Her love of fast, luxury vehicles and the lifestyle surrounding them has become an increasingly visible part of her interests.

She has also been experimenting with bringing people together through smaller, more intimate gatherings with friends, creating spaces where car culture, fashion and good company intersect. THE APEX CLUB represents a bigger step in turning that interest into a fully curated lifestyle experience.

What to expect at THE APEX CLUB

Speaking about the concept, Mabote said the intention was to create an environment that celebrates everything surrounding motorsport, rather than focusing exclusively on the racing.

"Motorsport has always been about more than what happens on the track. It's about the people, the style and the energy around it. With THE APEX CLUB, we wanted to create a space where South Africa's love of speed meets its love of culture, fashion and great company.

"The Kyalami 9 Hour is the perfect stage, and we can't wait to welcome our guests to a race day like no other," she said.

Through Kefi Wheel Torque, Mabote has been building a platform that celebrates automotive design, performance and the culture surrounding luxury motoring. It brings together car enthusiasts, tastemakers and premium brands through events, content and community.

What to expect at THE APEX CLUB

THE APEX CLUB will offer an elevated paddock hospitality experience, with approximately 500 VVIP guests expected to attend.

The experience will include premium lounges overlooking the pit lane, live DJs and performances, fashion and culture moments, curated brand activations and live race coverage through APEX TV.

Guests will also have an opportunity to participate in interactive experiences, including a sim-racing championship, reaction-light challenges and a race predictor.

The event will run from 8.00am, with the wider Kyalami 9 Hour expected to attract more than 10,000 attendees.

For Mabote, the launch marks an opportunity to bring together two worlds she enjoys: the excitement of high-performance cars and the glamour of luxury lifestyle experiences.

And with Kyalami as the backdrop, THE APEX CLUB is set to give her passion for motoring a much bigger stage.